When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience. The right band, comedian or speaker will drive ticket sales, help secure sponsors and generate the right amount of excitement, glitz and...
View ArticleCelebrity Product Placement: A Primer
With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common...
View ArticleDirectional (Not Direct) Marketing
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent...
View Article5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global...
View ArticleConsider Consumer Psychology
An investigation of and understanding of consumer psychology can greatly enhance your marketing campaigns
View ArticleWhy Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. This is one of the marketing...
View ArticleTop 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal. There are a number of options depending upon what you are trying to accomplish.
View ArticleUse The Neglected Weapons In Your Marketing Arsenal
Your marketing arsenal contains some weapons you may not have considered.
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